Thursday, July 31, 2014

Logo

Every business worth its name has a logo. It is that little graphic displayed on everything that is uniquely theirs- their website, products and stationery. In some cases, the logo may simply be a stylistic adaptation of a name. Hallmark is a fine example. In other cases, there are special graphics that serve to symbolize the company. The windows logo is one such famous graphic.

Logo design is one of the first activities undertaken by a company to establish their brand image. This is important because a logo fulfills a large range of functions. A good logo represents the company, gives a symbolic representation of what the company stands for and even carries the credibility of the company on its shoulders. Some companies spend thousands of dollars on custom logo design because they know that a successful logo must be appropriate, aesthetic and reliable. It must penetrate people’s mind and carve a place for itself, so that one look at the symbol will invoke the company, its philosophy and products in the mind of those viewing it. A logo is said to be successful or worth the money you pay when the symbol is recognized instantly.

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Car Logo

For guests treating themselves to hot and sunny Cancun holidays this winter season, the Oasis group is bringing them with a special winter warmer by offering them with a great new special gift to help them get about and about during their stay at Oasis’ selection of Cancun hotels.
Oasis Hotels & Resorts are now offering guests the ultimate facility to reward tourists choosing to stay at their group of hotels in Cancun: complimentary use of a Smart Car!

The new offer has been launched in order to entice more travellers to take holidays in Cancun this winter season and the new range of Smart cars featuring the logo “Oasis Loves U” has been designed as the ultimate treat for guests.

"Our goal is to provide more value to guests when they come to stay with us. While guests at our all-inclusive resorts want for little as everything is included, we feel the ultimate amenity is to offer them use of a complimentary Smart Car so they have the freedom to explore beyond the resort...to go shopping, dining, sightseeing, and more", were the words from Enrique Klein, Vice President of Sales & Marketing for TravAmerica, the exclusive sales and marketing representation company for Oasis Hotels & Resorts in North America.

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Logo Design

You are blessed enough to run your business and you wish to put in all your efforts in order to succeed. One should emphasize more on utilizing the resources appropriately rather than utilizing them completely. In every domain of life, there are always present certain formulas that are not only mandatory to apply but they also benefit you to a great deal. One of those formulas in business world is to have a sound and professional looking logo design for your business. This will help you in creating a good recognition for your organization in the industry.

Organizations with a good logo design are able to make their place within their target market with quite an ease while others have to struggle hard for this purpose. Getting your logo designed by some other company is a little cumbersome in terms of finding the right company and then opting for the right package.

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Company Logo

Every business worth its name has a logo. It is that little graphic displayed on everything that is uniquely theirs- their website, products and stationery. In some cases, the logo may simply be a stylistic adaptation of a name. Hallmark is a fine example. In other cases, there are special graphics that serve to symbolize the company. The windows logo is one such famous graphic.

Logo design is one of the first activities undertaken by a company to establish their brand image. This is important because a logo fulfills a large range of functions. A good logo represents the company, gives a symbolic representation of what the company stands for and even carries the credibility of the company on its shoulders. Some companies spend thousands of dollars on custom logo design because they know that a successful logo must be appropriate, aesthetic and reliable. It must penetrate people’s mind and carve a place for itself, so that one look at the symbol will invoke the company, its philosophy and products in the mind of those viewing it. A logo is said to be successful or worth the money you pay when the symbol is recognized instantly.

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Company Logos and Names

Despite the belief of some advertising experts that subliminal messages never work, a lot of companies still have faith between advertising and marketing and subliminal messages. Perhaps they simply want to make the people curious and interested in their products or services. Some of them may not be aware of the hidden messages. Regardless, figuring what these subliminal messages logos are is fun and engaging.

Who isn’t familiar with Amazon.com’s logo? The company name is spelled with a smile at the bottom. But there’s more to what meets the eye. If you haven’t noticed it yet, the curved line actually points at Z to denote that Amazon.com offers anything (from a to z).

Toblerone is one of the most saleable chocolate brands in the world. And perhaps one of the reasons is that it came from the country of chocolates, Switzerland. Thus, the Toblerone box also contains the Alps logo. But again, you should look very carefully. Overlapping the mountain is actually a “dancing bear”! This could be because Bern, where Toblerone is produced, means “city of bears.”

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Famous Logos

Logos these days have become an increasingly important means for effectively marketing your company image. The appropriate use of logo design can boost your reputation to the skies. Cleverly designed logos are imperative for brand recognition and easy company recall. While company logos may be one the most valuable asset of any corporate entity, it may prove to be a symbol of doom if not properly designed.

History has witnessed some of the famous logos falter against controversies which have either destroyed the companies or annihilated them completely from the scene. But then again controversies are controversies; you can never be too sure about the validity of any. So just for the discussion sake I’ve searched a few controversial…let’s see if you knew about these stories.

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